Since 2004, our team has had the simple mission of helping automobile dealers sell more pre-owned vehicles.
Have you ever wondered why so many dealerships are very successful in selling new vehicles, but they often struggle to sell pre-owned vehicles with the same success? The reason is that new vehicles have product brochures and lots of information available both to the customer and the salesperson describing the benefits and features in that new car.
Pre-owned vehicles have historically been a very different story. Lots of information exists online, but very few sales people have the time or interest to gather it and review prior to a customer walking through the front door. In fact, usually customers arrive at a dealership with more information than the sales team which creates an awkward situation for the salesperson and a much more difficult sale. This lack of dealer product knowledge makes selling used cars a greater challenge.
Simply put, Car-Bio provides the pre-owned sales team as well as consumers “All the Facts” on every pre-owned vehicle in a dealership’s inventory. With a Car-Bio Consumer Guide available on every pre-owned vehicle – a hard copy book in the car itself and an electronic version on the dealer’s website - Car-Bio provides the dealership sales team with knowledge and credibility on every car on the lot because now they know as much about every pre-owned vehicle as they do on new vehicles. This helps the sales team sell the value of the car and changes the sales experience in a very positive way for both the dealer and the customer.
With complete information about every pre-owned vehicle, both customers and salespersons are more comfortable. How do we know? Car-Bio has been proven to sell 10% – 40% more pre-owned cars at dealerships that start the program – the very first month. Let us show you the facts!
Car-Bio simply makes selling pre-owned cars easier - call or write us today!
Meet Our Team
Founder & CEO
A native of Atlanta Georgia, David attended Mercer University on a basketball scholarship and graduated with a BA in History and Literature. After graduation he joined the Unites States Marine Corps and served 7 years as a fighter pilot. Soon after the Marine Corps he found his true love in business – the car business.
With over 35 years of experience in the automotive industry, David founded Car-Bio in 2004 to provide auto dealerships with the only sales tool needed to conquer the greatest challenge in the pre-owned sales process – lack of product knowledge leading to a lack of credibility with customers. David’s innovative idea of the Car-Bio Consumer Guide has benefitted dealerships all across the country since 2004, by giving dealers and consumers all the facts about the pre-owned vehicle they want to buy. In 2010, David brought Car-Bio into the digital age with the introduction of the electronic version of the Car-Bio Consumer Guide which today is called eCar-Bio. With eCar-Bio, the benefits of Car-Bio became available to online shoppers for the first time and eCar-Bio has given dealers a now proven method to keep car buyers on their websites longer. Prior to founding Car-Bio, David had direct experience as a dealer sales manager and dealer principal and as a senior executive at Nissan Motor Corporation, USA, and later was an entrepreneur supplying auto dealerships with innovative CRM and inventory management tools.
David is an avid fly fisherman and enjoys hunting and snow skiing along with spending time with his 3 daughters and 8 grandchildren.
George grew up in Chicago and after graduation he moved to San Francisco to work on the Pacific Stock Exchange, but the car business captured his heart and he soon found his passion working in the auto industry as a Finance Manager/Director for 16 years. George was promoted to General Manager and Partner for a Northern California Nissan dealer. In a relatively small town he built and led a team to the 5th largest Nissan truck dealer in the country, while achieving the most prestigious award of, "Circle of Excellence" every year. This award was given to the top 10 percent dealers in the country for both sales volume and customer service satisfaction. Before joining Car-Bio, George spent seven years as General Manager and Partner of Petaluma Hyundai, a proud member of the Victory Dealer Group. His achievements include #1 in the District in customer satisfaction (CSI) 6 of 7 years and Vice Chairman of the Hyundai Dealer Advertisement Association.
George’s enthusiasm and high energy combined with integrity and moral character have made him a natural leader in every environment in which he has been. He will tell anyone who listens that his one major weakness is his 14 year old daughter Lauren. His favorite activities include hiking in Northern California, traveling and enjoying the many wine tasting offerings in Sonoma and Napa Valley California.
Prior to coming on board with Car-Bio in 2005, formerly Auto-Bio, Jenny worked hand in hand with the General Managers of multiple dealerships. Her expertise in dealership operations provides her with the knowledge and insight necessary to manage the production team effectively, to ensure product quality and provide the satisfaction of every Car-Bio customer.
Senior Production Specialist
Before joining the Car-Bio team, Kathy worked at a local printing company. For 5 years Kathy ran a high speed copy machine and processed jobs in the bindery. Kathy has experience with Quality Control and making sure the product went out the door with top quality. Kathy has brought that eye for high quality work to Car-Bio. As Senior Production Specialist here at Car-Bio for the last 10 years Kathy over sees the production team to make sure that the product that comes out of our production department is top quality.
Warren has more than 25 years of experience developing and managing software applications. He has worked for a wide range of Fortune 500 companies, including Levi Strauss, Schick Safety Razor, and Bank of America. More recently, he has worked as a software consultant at a Big 5 accounting firm. His clients have been located across the United States, in Hawaii and the island of Guam.
Since coming to Car-Bio, Warren has been involved in developing custom applications that automate the preparation of Car-Bio books and eCar-Bio service. He has implemented improvements to every step of the process, from data collection, to formatting and printing, to custom links to the eCar-Bio service.
David attended the University of West Georgia and has a diverse background with many areas of experience. His early start in media and entertainment, coupled with his technical training and operational experience, provides Car-Bio with the ideal combination of knowledge and experience as the company grows.
Western Area Manager
Harry's automotive roots extend deep as he was General Manager and Partner of Puente Hills Mazda with Hitchcock Automotive in Southern. California for 17 years. He was also In the top 10 nationally for sales and CSI for many of those years.
Ray’s automotive background started in 1973 selling AMC vehicles in the South suburbs of Chicago. From 1973 through 1980 he worked his way up in the dealership business from sales to used car management through F&I and a GSM position. In 1981 he started a career with Pat Ryan and Associates. “Spending 15 plus years was a great experience. I worked and trained all over the U.S., Canada and the United Kingdom.” Ray has trained thousands of Sales and F&I people over the years.
In 1998 he joined Automotive Protection Corporation as their National Training Manager and spent 10 plus years traveling the U.S. and Canada writing training programs and executing them throughout these countries. The past four years Ray has been self employed and marketing products, programs and training for Auto and R.V dealerships across the U.S. “I am excited to be a part of such an exiting program as Car Bio. This program will differentiate a dealer from their competition as well as increasing their sales and profits.”
Mid-West Regional Manager
Don grew up in the Chicagoland area and before joining Car-Bio LLC as the Mid-West Regional Manager he spent 38 plus years in the automotive industry as General Manager and Finance Director as well as manager of Dealer Development and National Sales Trainer for G.E. Credit Auto Leasing.
Don has also worked as a Senior Manager for General Motors Dealer of the Year in 2004 and 2005. Don's expertise extends to consulting for Dataset and ADP Dealer Financial Services.
Network and Security
Human Resources Manager